Brand Story: Organic Supply & Co

Posted on 24 November 2016

Let’s take a closer look at Organic Supply & Co. Today, many of us are not aware of the amount of pollution and synthetic chemicals that are roaming in the air we breathe and it will affect our bodies in the future. Organic Supply & Co provides essential oils, Carrier Oils and many more products that are organic and just the right tools to protect or relief our bodies from synthetic chemicals.

We had the pleasure to do an Interview with Organic Supply & Co and talk deeper into their brand. Keep reading to see the full interview.

 

Please introduce yourself and your role in Organic Supply Co
Cindy Christina. I am one of the Founders of Organic Supply Co.

 

What is Organic Supply & Co
It is an online retail company in Indonesia, which provides everything needed for an organic DIY health, beauty and household products

 

What is the story behind the name of your brand?
We thought of a brand name that is easy to remember, and straight to forward. Also something that can represent a wide range of needs.

 

When did you start?
Early 2015

 

What inspired you to create Organic Supply & Co?
Organic Supply Co. was founded in 2015 as a response to a growing need of good quality aromatherapy ingredients with a reasonable price in Indonesia. We live in an environment that is exposed to pollution and synthetic chemicals. From the air we breathe, the water we bathe in, the products we use on our skin and our homes and the medicines we consume contain synthetic chemicals that over time can lead to many problems we face today, such as allergies, dermatitis, food insensitivity, autism, cancer, infertility, immune disorders, liver toxicity, and respiratory problems to name a few.

Nationwide, more than 15 million kilograms of household cleaning products are poured down the drain each day. Many of these products contain toxic substances that are not processed adequately by sewage treatment plants or septic systems. Careless or improper use and disposal of these products may threaten individual health or lead to accidental poisoning. Long term or cumulative environmental consequences may occur like contamination of surface and ground water. Since the founders became mothers, we found the importance of creating a safe environment for our children to thrive in.

Toddlers pick up everything from the floor and put into their mouths, and it became clear that they needed to find safe and natural substitutes, which they can use, around the house. They believe that what is good for the environment is also good for our families. 

Our love for essential oils and everything organic started around 6 years ago when one of our founders was living in the US and had a profound experience with the benefits of using essential oils throughout her challenging pregnancy and her 36-hours of labor. After the birth of her baby, she learned that the oils have multiple functions therapeutically and is good for literally everything. From then on she lived a more natural lifestyle with the help of essential oils. Essential oils are widely accessible and affordable in the US; it requires little effort to live a healthier lifestyle. After she returned to Indonesia, good quality essential oils were only available at a higher price. For organic essential oils and ingredients, there were basically non-existent in the retail market. Thus an idea to make these products available in Indonesia emerged and with the help of three partners, Organic Supply Co. was finally established.

We believe that by choosing organic products, we are protecting our own well being from the build-up of everyday chemicals in our systems. Also by creating a demand for organic and ethically sourced ingredients, we also hope to leave a positive mark on our world to do our bit to preserve its resources for future generations. Our aim is to reduce the community’s everyday exposure to harmful chemicals by encouraging others to make their own home remedies, personal care and household products. 

 

What kind of products does your brand carry?
Organic items with variants such as essential oils, carrier oils, herbs, hydrosols, and other ingredients such as cosmetic additives, extracts, wax, butter and even packaging and books.

 

Who is your target market?
17-40 year Old Female, Young Families and health Conscious People

 

What is your favorite product in your brand and explain why
All of them, but if I had to choose, Epsom salt and lavender essential oil are my top favorites and most used items. Epsom salt is super useful for a detox and relaxing bath to have once a week. It helps you relieve muscle aches and promotes removal of toxins from your system. Lavender essential oil is my go to oil whenever I need a quick rescue from any of these: bug bites, stress, cuts and scrapes, skin allergies, cough and cold relief.

 

How important it is for you to be Organic?
Highly. It is one of the easiest ways we can do to minimize harmless synthetics from entering our bodies.

 

What kind of first impression do you want people to project when they see your products?
That we are credible, honest and professional.

Organic Supply & Co Essential Oils are available for purchase at www.thegoodsdept.com


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Tags : the goods dept, brand story, interview, organic supply, organic, health, aromatherapy, essential oils, oils