The Story of Rabbel-Rouser

Posted on 21 Maret 2017

The Story of Rabbel-Rouser

The GOODS Dept · S/S 2017 is all about girl power. The theme Rabble-Rouser is a daring correspondence to the endeavor of women empowerment. An array of brands housed by The GOODS Dept · joined forces to form a formidable girl gang, headlined by Aesthetic Pleasure, Tamilli, Wilsen Willim, Verv, and other brands that celebrated all elements of womanhood; from bold to chic and everything in between. Rabble-Rouser is a movement to empower all women as well as a rebellion against textbook womanhood. It is a response to living in the age where gender equality and women’s rights were a constant fight, challenging the norm and pushing the boundaries. Rabbel-Rouser united women of every background, shape, and preference; no one is an outcast.

Aesthetic Pleasure represents the daring, non-conformist side of womanhood. A capsule collection in collaboration with The GOODS Dept · will march on the runway of Plaza Indonesia Fashion Week 2017. For a touch of femininity, a selection of tailored pieces by Wilsen William joined the force. A playful and artsy touch is delegated to Tamilli, a local label focusing on wearable art. The newly launched Verv is a grungy denim label with a flavour of youth rebellion, paired with a collection of girl-only graphic t-shirts b­­y GOODS Merch that screamed messages of what girls wanted. An array of footwear were also be provided by labels housed by The GOODS Dept ·.

For the ultimate Rabbel-Rouser, four female artists and designers were selected to customize four leather jackets with their own statements to empowering womanhood. Putri from Aesthetic Pleasure, Syagini Ratna Wulan, Ajeng Svastiari, and Ykha Amelz revamped each leather jackets into one of a kind pieces, showcased on the runway of Plaza Indonesia Fashion Week 2017. These exclusive leather jackets will be auctioned after the show.


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Tags : rabbel rouser, the goods dept, goodszine, story, plaza indonesia fashion week, tamilli, wilsen willim, verv, aesthetic pleasure